Our 2020 reporting theme
There are few straight lines in nature. Even the horizon is not straight at all, but rather a curve of such diameter that it can’t be discerned by the naked eye. Instead, the natural world abounds with twists and turns.
The images used on the cover and throughout this report illustrate the fact that the power, resilience and beauty of nature lie in its ability to adapt, curve and go in unexpected directions.
It’s appropriate to reflect on this at a time when the coronavirus pandemic and Covid-19 have taken the world in a totally new direction and dramatically altered the global landscape in which we live and work.
The pandemic highlighted the complexity and vulnerability of our interdependence on each other and on nature. It’s reminded us that our general expectation that life and business should be a series of linear progressions, is unrealistic.
This challenging new global context – the ‘new normal’ as some are calling it – also demonstrated that no organisation or individual alone can address the economic, environmental, social and technological challenges of our interconnected world.
In a world of uncertainty and constant change, the ability to adjust and change on a business and personal level is now the constant and will be the measure of success going forward.
Together, we had to adapt – and fast – to changing circumstances related to commerce, community and connection. We’re proud of the way our people have pulled together to do so. And we’re confident, that working with them and with all our other stakeholders we can leverage the window of opportunity created by Covid-19 to reflect, reimagine and reset our world.